中国特色社会主义研究

中国特色社会主义研究 ›› 2025, Issue (1): 55-66.

• 中国式现代化理论与实践 • 上一篇    下一篇

数字经济赋能乡村产业融合发展的实证研究

连宏萍, 韩文静   

  • 收稿日期:2025-01-11 出版日期:2025-02-28 发布日期:2025-04-03
  • 作者简介:连宏萍，北京师范大学政府管理学院教授|韩文静，北京师范大学政府管理学院讲师
  • 基金资助:
    国家社科基金项目“大数据驱动下超大城市城乡结合部‘人—地—房’协同治理机制研究”(24BGL230);国家自然科学基金项目“集体经营性建设用地入市的乡村功能重塑效应：机理识别与价值响应”(42401317)

An Empirical Study on the Empowerment of Digital Economy for the Integrated Development of Rural Industries

Lian Hongping, Han Wenjing   

  • Received:2025-01-11 Online:2025-02-28 Published:2025-04-03

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摘要：

乡村产业融合发展是实现乡村振兴与农业农村现代化的重要途径，数字经济赋能乡村产业融合发展。首先，基于对产业融合内涵和特征的总结，分析了数字经济赋能乡村产业融合的理论机制。其次，通过安徽砀山县、山东曹县、江西大余县等电子商务发展案例，分析农村数字经济通过数字化生产、产业链优化、市场拓展、协同服务等四个机制赋能乡村产业融合的实践模式，从产业融合路径、人才培育模式、乡村治理结构等方面总结了农村电子商务赋能乡村产业融合发展的显著成效，并从产业、市场环境和农民主体等角度分析了农村电商发展面临的产业链协同不足与主体间利益联结机制薄弱、基础设施建设面临瓶颈与要素相互流动阻滞、数字素质水平较低与风险抵御能力差等挑战。最后，从“三位一体”角度，提出数字经济背景下我国农业农村农民现代化实现路径。研究结论为在乡村振兴背景下充分发挥数字经济赋能乡村产业融合发展和推动农业农村现代化发展作用提供决策借鉴。

关键词: 乡村振兴, 数字经济, 产业融合, 电子商务, 农业农村农民现代化

Abstract:

The integrated development of rural industries is an important pathway to achieving rural revitalization and agricultural and rural modernization, with the digital economy empowering this integrated development of rural industries.Firstly, based on a summary of the connotation and characteristics of industrial integration, the theoretical mechanism of how the digital economy empowers the integration of rural industries is analyzed.Secondly, through case studies of e-commerce development in Dangshan County, Anhui Province, Cao County, Shandong Province, and Dayu County, Jiangxi Province, this paper analyzes the practical models of how the rural digital economy empowers the integration of rural industries through four mechanisms: digital production, industrial chain optimization, market expansion, and collaborative services. It summarizes the remarkable achievements of rural e-commerce in empowering the integrated development of rural industries from the perspectives of industrial integration pathways, talent cultivation models, and rural governance structures. Furthermore, it analyzes the challenges faced by rural e-commerce development from the angles of industry, market environment, and farmer participants, including insufficient industrial chain collaboration and weak interest linkage mechanisms among participants, bottlenecks in infrastructure construction and hindrances to the mutual flow of elements, as well as low digital literacy levels and poor risk resistance capabilities.Lastly, from a "three-in-one" perspective, this paper proposes the implementation path for the modernization of agriculture, rural areas, and farmers in China under the background of the digital economy.The research conclusions can provide decision-making reference for fully leveraging the digital economy to empower the integrated development of rural industries and promote the modernization of agriculture and rural areas in the context of rural revitalization.

Key words: rural revitalization, digital economy, industry integration, e-commerce, modernization of agriculture,rural areas,and farmers

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