关键词: 绿色低碳消费, 驱动机制, 数智化, 多元主体, 结构化理论

Abstract:

Promoting green and low-carbon consumption is of great significance for advancing ecological civilization construction and achieving the "dual carbon" goals.The digital-intelligence economy, characterized by technologies such as artificial intelligence and big data, is profoundly influencing and transforming residents' lifestyles. It is necessary to establish a drive mechanism for multi-stakeholder collaboration, co-governance, and sharing in the context of digital-intelligence, to jointly promote green and low-carbon consumption.Based on this, an analysis is conducted on the driving effects of green and low-carbon consumption among different entities, including enterprises, consumers, governments, and social organizations. A multi-dimensional driving framework of "technology empowerment - behavior reshaping - institutional innovation - cultural cultivation" is constructed. Furthermore, combined with structuration theory, the mechanism of driving forces is analyzed, providing useful references for expanding the practice paths of green and low-carbon consumption and achieving a comprehensive green transformation of economic and social development.

Key words: green and low-carbon consumption, driving mechanism, digitalization and intelligence, diverse entities, structuration theory