Abstract:

As a national strategic emerging industry, the low-altitude economy relies on franchises to support its market-oriented and standardized development. However, current application of the franchise system faces challenges such as unclear competition regulation logic and mismatched legal rules. This paper clarifies the competition law attributes of low-altitude economy franchises, establishes a two-stage regulatory framework (authorization and operation phases), and proposes a full-process competition regulation mechanism. During the authorization phase, the fair competition review system should be improved to strengthen market access constraints and prevent administrative monopolies. During the operation phase, antitrust law application should be adapted, coordination between administrative supervision and competition law enforcement enhanced, and long-term competition order mechanisms established to address monopolistic conduct by franchisees. By systematically exploring competition law pathways for the low-altitude economy franchise system, this paper balances industry cultivation, public interest protection, and fair market competition, and promotes high-quality development of the low-altitude economy under the rule of law.

Key words: low-altitude economy, franchise, competition rule of law, fair competition review, antitrust law