Abstract:

The "distinctive mark" is often used to describe what sets the Communist Party of China (CPC) apart from other political parties. From a "knowing what" perspective, the discourse of the "distinctive mark" includes the following elements: the courage to engage in self-reform is the Party's distinctive mark; consistently taking a firm stand with the people is the Party's distinctive mark; carrying forward the Party's glorious traditions and fine conduct is the Party's distinctive mark; and leading social revolution through self-reform is the Party's distinctive mark. From a "knowing why" perspective, the construction of the "distinctive mark" discourse must follow certain mechanisms: as a comparative concept, the "distinctive mark" discourse must reflect the Party's nature; as a value-based concept, it must manifest the Party's purpose; as a historical concept, it must carry forward the Party's history; and as a contemporary and developmental concept, it must aim to fulfill the Party's mission. Thus, this answers the question of "how to construct" the discourse. The construction of the "distinctive mark" discourse also contains certain patterns, reflecting the requirements of comprehensive and strict Party governance, as well as addressing how to adhere to and apply materialist conceptions of history, particularly how to exercise subjective initiative. Discourse originates from problems and is grounded in concepts; it emerges from practice and drives development. The construction of the "distinctive mark" discourse has the function and significance of enhancing cohesion efficacy, mobilization efficacy, stabilization efficacy, analytical efficacy, identification efficacy, and shaping efficacy.

Key words: communist party of china, sinicization and modernization of marxism, discourse construction, distinctive mark, efficacy enhancement